feat: TR reklam trafiği için anasayfa CRO optimizasyonu

Yeni bölümler ve component'ler:
- WhatsAppFloat: sağ altta her sayfada görünen 'pulse' animasyonlu WhatsApp butonu
- MobileCtaBar: mobilde alt sabit bar — Ara / WhatsApp / Teklif Al üç buton
- TrustBand: hero altı 4 trust kartı (Google ★, proje sayısı, dönüş süresi, garanti)
  + Google rating + yorum sayısı satırı
- LogoCloud: müşteri logoları grayscale strip
- QuickLeadForm: ad + telefon iki alanlı inline mini form (anasayfada)
  - app/actions submitContact 'source' alanını destekliyor (quick lead → message zorunlu değil)
- WhyUs: 4 USP kartı (Hızlı teslim, Yerel destek, Modern tech, Satış sonrası)
- ProcessSteps: 4 adımlı 'nasıl çalışıyoruz' süreç akışı (numaralı timeline)

Schema (JSON-LD):
- OrganizationLd: LocalBusiness + Address + AggregateRating (Google review puanı/sayısı)
- ServiceLd: hizmet detay sayfaları için
- FaqLd: hizmet FAQ'leri için
- BreadcrumbLd, ArticleLd: hazır
Anasayfaya OrganizationLd ekli — Google Ads quality score + organic rich results.

Performans:
- REST GET çağrıları cache:'no-store' yerine next.revalidate=60 (ISR)
- Public sayfalar artık static rendering — LCP düşer
- Mutations ve session GET'ler hâlâ no-store

site_settings yeni alanları (panelden yönetilebilir):
- whatsapp_message (default WhatsApp opener)
- client_logos[] (logo URL listesi)
- trust_items[] (JSON: icon|value|label)
- why_us[] (JSON: icon, title, description)
- process_steps[] (JSON: title, description)
- lead_form_title, lead_form_description
- google_rating, google_review_count, google_review_url

Admin /admin/site formuna yeni 'Conversion / reklam optimizasyonu',
'Neden Biz?' ve 'Süreç adımları' bölümleri eklendi.

Mevcut anasayfa yapısı (üstten alta):
1. Hero
2. TrustBand (mini güven sinyalleri)
3. LogoCloud (varsa müşteri logoları)
4. Hızlı iletişim + QuickLeadForm (2 sütun: tel/WA CTA + mini form)
5. Hizmetler
6. WhyUs (Neden Biz?)
7. ProcessSteps (Nasıl çalışıyoruz?)
8. Projeler
9. Testimonials
10. CTA (Final + WhatsApp)

app/(site)/layout.tsx

@@ -1,16 +1,32 @@
 import { Header } from "@/components/header";
 import { Footer } from "@/components/footer";
+import { WhatsAppFloat } from "@/components/whatsapp-float";
+import { MobileCtaBar } from "@/components/mobile-cta-bar";
+import { getSiteSettings } from "@/lib/data";
+import { siteConfig } from "@/lib/site-config";
 
-export default function SiteLayout({
+export default async function SiteLayout({
   children,
 }: {
   children: React.ReactNode;
 }) {
+  const settings = await getSiteSettings();
+  const phoneRaw = settings?.contact_phone_raw ?? siteConfig.contact.phoneRaw;
+
   return (
     <>
       <Header />
-      <main className="flex-1">{children}</main>
+      <main className="flex-1 pb-16 sm:pb-0">{children}</main>
       <Footer />
+      <WhatsAppFloat
+        phoneRaw={phoneRaw}
+        message={settings?.whatsapp_message}
+      />
+      <MobileCtaBar
+        phoneRaw={phoneRaw}
+        whatsappRaw={phoneRaw}
+        whatsappMessage={settings?.whatsapp_message}
+      />
     </>
   );
 }

app/(site)/page.tsx

@@ -1,11 +1,17 @@
 import Link from "next/link";
 import type { Metadata } from "next";
-import { ArrowRight } from "lucide-react";
+import { ArrowRight, Phone, MessageCircle } from "lucide-react";
 import { Hero } from "@/components/hero";
 import { SectionTitle } from "@/components/section-title";
 import { ServicesGrid } from "@/components/services-grid";
 import { ProjectsGrid } from "@/components/projects-grid";
 import { TestimonialsCarousel } from "@/components/testimonials";
+import { TrustBand } from "@/components/trust-band";
+import { LogoCloud } from "@/components/logo-cloud";
+import { QuickLeadForm } from "@/components/quick-lead-form";
+import { WhyUs } from "@/components/why-us";
+import { ProcessSteps } from "@/components/process-steps";
+import { OrganizationLd } from "@/components/json-ld";
 import {
   getSiteSettings,
   listProjects,
@@ -13,6 +19,7 @@ import {
   listTestimonials,
 } from "@/lib/data";
 import { buildMetadata } from "@/lib/seo";
+import { siteConfig } from "@/lib/site-config";
 
 export async function generateMetadata(): Promise<Metadata> {
   return buildMetadata("/");
@@ -26,11 +33,74 @@ export default async function Home() {
     getSiteSettings(),
   ]);
 
+  const phoneRaw = settings?.contact_phone_raw ?? siteConfig.contact.phoneRaw;
+  const phone = settings?.contact_phone ?? siteConfig.contact.phone;
+  const waCleaned = phoneRaw.replace(/[^\d]/g, "");
+  const waMessage = settings?.whatsapp_message ?? "";
+  const waHref = `https://wa.me/${waCleaned}${
+    waMessage ? `?text=${encodeURIComponent(waMessage)}` : ""
+  }`;
+
   return (
     <>
+      <OrganizationLd settings={settings} />
+
       <Hero settings={settings} />
 
-      <section className="border-y border-[var(--border)] bg-[var(--navy-50)]/40 py-20">
+      <TrustBand settings={settings} />
+
+      {settings?.client_logos && settings.client_logos.length > 0 && (
+        <LogoCloud logos={settings.client_logos} />
+      )}
+
+      <section className="border-b border-[var(--border)] bg-gradient-to-br from-[var(--navy-50)]/60 via-white to-[var(--sky-50)]/40 py-16">
+        <div className="mx-auto grid max-w-7xl items-center gap-10 px-6 lg:grid-cols-[1.1fr_1fr]">
+          <div>
+            <p className="text-xs font-semibold uppercase tracking-[0.18em] text-[var(--sky-600)]">
+              Hızlı iletişim
+            </p>
+            <h2 className="mt-3 text-3xl font-bold tracking-tight text-[var(--navy)] sm:text-4xl">
+              Projenizi 5 dakikada konuşmaya başlayalım
+            </h2>
+            <p className="mt-4 text-base leading-relaxed text-[var(--muted)]">
+              Ücretsiz keşif görüşmesi için bize ulaşın. WhatsApp'tan yazabilir,
+              direkt arayabilir veya yandaki formu doldurabilirsiniz.
+            </p>
+            <div className="mt-6 flex flex-col gap-3 sm:flex-row">
+              <a
+                href={`tel:${phoneRaw}`}
+                className="inline-flex items-center justify-center gap-2 rounded-full bg-[var(--navy)] px-5 py-3 text-sm font-semibold text-white transition hover:bg-[var(--navy-700)]"
+              >
+                <Phone className="size-4" />
+                {phone}
+              </a>
+              <a
+                href={waHref}
+                target="_blank"
+                rel="noopener noreferrer"
+                className="inline-flex items-center justify-center gap-2 rounded-full bg-[#25D366] px-5 py-3 text-sm font-semibold text-white transition hover:bg-[#1ebd56]"
+              >
+                <MessageCircle className="size-4" />
+                WhatsApp'tan yazın
+              </a>
+            </div>
+            <p className="mt-4 text-xs text-[var(--muted)]">
+              Hafta içi 09:00 — 18:00 arası dakikalar içinde, dışında 24 saat içinde dönüş.
+            </p>
+          </div>
+
+          <QuickLeadForm
+            title={settings?.lead_form_title ?? "Ücretsiz teklif alın"}
+            description={
+              settings?.lead_form_description ??
+              "Adınızı ve telefonunuzu bırakın, 24 saat içinde sizi arayalım."
+            }
+            buttonLabel="Beni arayın"
+          />
+        </div>
+      </section>
+
+      <section className="border-b border-[var(--border)] py-20">
         <div className="mx-auto max-w-7xl px-6">
           <SectionTitle
             eyebrow={settings?.services_eyebrow ?? "Ne yapıyoruz?"}
@@ -46,6 +116,10 @@ export default async function Home() {
         </div>
       </section>
 
+      <WhyUs settings={settings} />
+
+      <ProcessSteps settings={settings} />
+
       <section className="py-20">
         <div className="mx-auto max-w-7xl px-6">
           <div className="flex flex-col items-start justify-between gap-4 md:flex-row md:items-end">
@@ -101,13 +175,24 @@ export default async function Home() {
             {settings?.cta_description ??
               "İhtiyacınızı dinleyip size en uygun çözümü öneren bir ekip arıyorsanız, ilk görüşme bizden."}
           </p>
+          <div className="mt-8 flex flex-col items-center justify-center gap-3 sm:flex-row">
             <Link
               href={settings?.cta_button_href ?? "/iletisim"}
-            className="mt-8 inline-flex items-center gap-2 rounded-full bg-white px-6 py-3 text-sm font-medium text-[var(--navy)] transition hover:bg-[var(--sky-50)]"
+              className="inline-flex items-center gap-2 rounded-full bg-white px-6 py-3 text-sm font-medium text-[var(--navy)] transition hover:bg-[var(--sky-50)]"
             >
               {settings?.cta_button_label ?? "Ücretsiz keşif görüşmesi"}
               <ArrowRight className="size-4" />
             </Link>
+            <a
+              href={waHref}
+              target="_blank"
+              rel="noopener noreferrer"
+              className="inline-flex items-center gap-2 rounded-full border border-white/30 px-6 py-3 text-sm font-medium text-white transition hover:bg-white/10"
+            >
+              <MessageCircle className="size-4" />
+              WhatsApp ile yazın
+            </a>
+          </div>
         </div>
       </section>
     </>

app/actions.ts

@@ -19,14 +19,23 @@ export async function submitContact(
   const phone = String(formData.get("phone") ?? "").trim();
   const subject = String(formData.get("subject") ?? "").trim();
   const message = String(formData.get("message") ?? "").trim();
+  const source = String(formData.get("source") ?? "").trim();
 
   const errors: Record<string, string> = {};
   if (!name) errors.name = "Ad zorunlu";
-  if (!email) errors.email = "E-posta zorunlu";
+
-  else if (!/^[^\s@]+@[^\s@]+\.[^\s@]+$/.test(email))
+  // E-posta YA DA telefon biri yeterli (quick lead form için)
+  if (!email && !phone) {
+    errors.email = "E-posta veya telefon zorunlu";
+  } else if (email && !/^[^\s@]+@[^\s@]+\.[^\s@]+$/.test(email)) {
     errors.email = "Geçerli bir e-posta girin";
-  if (!message || message.length < 10)
+  }
+
+  // Tam form değilse message zorunlu değil
+  const isQuickLead = source.startsWith("quick");
+  if (!isQuickLead && (!message || message.length < 10)) {
     errors.message = "Mesaj en az 10 karakter olmalı";
+  }
 
   if (Object.keys(errors).length > 0) {
     return { ok: false, message: "Lütfen form alanlarını kontrol edin", errors };
@@ -35,15 +44,21 @@ export async function submitContact(
   try {
     await tablesDB.createRow(DATABASE_ID, TABLES.contactMessages, ID.unique(), {
       name,
-      email,
+      email: email || `${phone}@telefon.tr`, // email zorunlu — telefon-only ise placeholder
       phone: phone || null,
-      subject: subject || null,
+      subject: subject || (isQuickLead ? `Hızlı talep — ${source}` : null),
-      message,
+      message:
+        message ||
+        (isQuickLead
+          ? `Hızlı lead: ${name} — ${phone || email}. Geri arama bekleniyor.`
+          : ""),
       status: "new",
     });
     return {
       ok: true,
-      message: "Mesajınız iletildi. En kısa sürede dönüş yapacağız.",
+      message: isQuickLead
+        ? "Talebiniz alındı. En kısa sürede sizi arayacağız."
+        : "Mesajınız iletildi. En kısa sürede dönüş yapacağız.",
     };
   } catch (err) {
     const detail = err instanceof Error ? err.message : "Bilinmeyen hata";

app/admin/(protected)/site/page.tsx

@@ -10,7 +10,12 @@ import {
 } from "@/components/admin/form";
 import { getSiteSettings } from "@/lib/data";
 import { saveSiteSettings } from "@/lib/admin-actions";
-import type { StatItem } from "@/lib/types";
+import type {
+  ProcessStep,
+  StatItem,
+  TrustItem,
+  WhyUsItem,
+} from "@/lib/types";
 
 export const metadata: Metadata = { title: "Site Ayarları" };
 
@@ -28,6 +33,61 @@ function statsToText(items?: string[] | null): string {
   return parsed.map((s) => `${s.value} | ${s.label}`).join("\n");
 }
 
+function trustToText(items?: string[] | null): string {
+  if (!items) return "";
+  const parsed: TrustItem[] = [];
+  for (const raw of items) {
+    try {
+      const obj = JSON.parse(raw) as Partial<TrustItem>;
+      if (obj.value && obj.label)
+        parsed.push({
+          icon: obj.icon ?? "Sparkles",
+          value: obj.value,
+          label: obj.label,
+        });
+    } catch {
+      /* ignore */
+    }
+  }
+  return parsed.map((t) => `${t.icon} | ${t.value} | ${t.label}`).join("\n");
+}
+
+function whyUsToText(items?: string[] | null): string {
+  if (!items) return "";
+  const parsed: WhyUsItem[] = [];
+  for (const raw of items) {
+    try {
+      const obj = JSON.parse(raw) as Partial<WhyUsItem>;
+      if (obj.title && obj.description)
+        parsed.push({
+          icon: obj.icon ?? "Sparkles",
+          title: obj.title,
+          description: obj.description,
+        });
+    } catch {
+      /* ignore */
+    }
+  }
+  return parsed
+    .map((w) => `${w.icon} | ${w.title}\n${w.description}`)
+    .join("\n---\n");
+}
+
+function processToText(items?: string[] | null): string {
+  if (!items) return "";
+  const parsed: ProcessStep[] = [];
+  for (const raw of items) {
+    try {
+      const obj = JSON.parse(raw) as Partial<ProcessStep>;
+      if (obj.title && obj.description)
+        parsed.push({ title: obj.title, description: obj.description });
+    } catch {
+      /* ignore */
+    }
+  }
+  return parsed.map((p) => `${p.title}\n${p.description}`).join("\n---\n");
+}
+
 function Section({
   title,
   description,
@@ -294,6 +354,109 @@ export default async function SiteSettingsPage() {
                 help="Logo altındaki kısa açıklama metni."
               />
             </Section>
+
+            <Section
+              title="Conversion / reklam optimizasyonu"
+              description="Trust bandı, mini lead form ve WhatsApp metni."
+            >
+              <div className="grid gap-5 md:grid-cols-2">
+                <Field
+                  label="Lead form başlığı"
+                  name="lead_form_title"
+                  defaultValue={s?.lead_form_title}
+                  placeholder="Ücretsiz teklif alın"
+                />
+                <Field
+                  label="Lead form açıklaması"
+                  name="lead_form_description"
+                  defaultValue={s?.lead_form_description}
+                />
+              </div>
+              <Textarea
+                label="WhatsApp varsayılan mesajı"
+                name="whatsapp_message"
+                rows={2}
+                defaultValue={s?.whatsapp_message}
+                placeholder="Merhaba, web siteniz üzerinden ulaşıyorum…"
+                help="Kullanıcı WhatsApp butonuna tıkladığında otomatik açılan mesaj."
+              />
+
+              <Textarea
+                label="Trust bandı (hero altı 4 kart)"
+                name="trust_items"
+                rows={4}
+                defaultValue={trustToText(s?.trust_items)}
+                placeholder={
+                  "Star | 4.9 | Google yıldızı\nBriefcase | 50+ | Tamamlanan proje\nClock | 24 saat | İçinde dönüş\nShield | 100% | Memnuniyet garantisi"
+                }
+                help='Her satır: "İkonAdı | Değer | Etiket" (örn. Star | 4.9 | Google yıldızı)'
+              />
+
+              <Textarea
+                label="Müşteri logoları"
+                name="client_logos"
+                rows={4}
+                defaultValue={s?.client_logos?.join("\n")}
+                placeholder={"https://example.com/logo1.png\nhttps://example.com/logo2.png"}
+                help="Her satıra bir URL. Logoların grayscale + opaque versiyonu gösterilir."
+              />
+
+              <div className="grid gap-5 md:grid-cols-3">
+                <Field
+                  label="Google Rating (0-5)"
+                  name="google_rating"
+                  type="number"
+                  defaultValue={s?.google_rating ?? ""}
+                  placeholder="4.9"
+                />
+                <Field
+                  label="Yorum sayısı"
+                  name="google_review_count"
+                  type="number"
+                  defaultValue={s?.google_review_count ?? ""}
+                  placeholder="47"
+                />
+                <Field
+                  label="Google review URL"
+                  name="google_review_url"
+                  type="url"
+                  defaultValue={s?.google_review_url}
+                  placeholder="https://g.page/r/..."
+                />
+              </div>
+            </Section>
+
+            <Section
+              title="Neden Biz? kartları"
+              description="Anasayfada görünen 4 USP kartı."
+            >
+              <Textarea
+                label="Neden Biz?"
+                name="why_us"
+                rows={12}
+                defaultValue={whyUsToText(s?.why_us)}
+                placeholder={
+                  "Zap | Hızlı teslim\n2-3 hafta içinde…\n---\nAward | Yerel destek\nKocaeli ofisimizde…"
+                }
+                help='Her blok "---" ile ayrılır. İlk satır: "İkon | Başlık". Sonraki satırlar: açıklama.'
+              />
+            </Section>
+
+            <Section
+              title="Nasıl çalışıyoruz? adımları"
+              description="4 adımlı süreç akışı."
+            >
+              <Textarea
+                label="Süreç adımları"
+                name="process_steps"
+                rows={10}
+                defaultValue={processToText(s?.process_steps)}
+                placeholder={
+                  "Ücretsiz keşif görüşmesi\n30 dakika dinleme.\n---\nTeklif ve plan\nYazılı teklif sunuyoruz."
+                }
+                help='Her blok "---" ile ayrılır. İlk satır başlık, sonrası açıklama.'
+              />
+            </Section>
           </div>
 
           <FormActions>

components/icon.tsx

@@ -8,6 +8,18 @@ import {
   Share2,
   Megaphone,
   Layers,
+  Star,
+  Briefcase,
+  Clock,
+  Shield,
+  Zap,
+  Award,
+  Headphones,
+  CheckCircle2,
+  Sparkles,
+  Target,
+  Rocket,
+  Lock,
   type LucideIcon,
 } from "lucide-react";
 
@@ -21,8 +33,22 @@ const iconMap: Record<string, LucideIcon> = {
   Share2,
   Megaphone,
   Layers,
+  Star,
+  Briefcase,
+  Clock,
+  Shield,
+  Zap,
+  Award,
+  Headphones,
+  CheckCircle2,
+  Sparkles,
+  Target,
+  Rocket,
+  Lock,
 };
 
+export const ICON_NAMES = Object.keys(iconMap);
+
 export function Icon({
   name,
   className,

components/json-ld.tsx

@@ -0,0 +1,157 @@
+import type {
+  ProjectRow,
+  ServiceRow,
+  SiteSettingsRow,
+  FaqItem,
+} from "@/lib/types";
+import { siteConfig } from "@/lib/site-config";
+
+export function JsonLd({ data }: { data: object }) {
+  return (
+    <script
+      type="application/ld+json"
+      dangerouslySetInnerHTML={{ __html: JSON.stringify(data) }}
+    />
+  );
+}
+
+export function OrganizationLd({
+  settings,
+}: {
+  settings?: SiteSettingsRow | null;
+}) {
+  const phone = settings?.contact_phone_raw ?? siteConfig.contact.phoneRaw;
+  const email = settings?.contact_email ?? siteConfig.contact.email;
+  const address = settings?.contact_address ?? siteConfig.contact.address;
+  const socials = [
+    settings?.social_linkedin,
+    settings?.social_instagram,
+    settings?.social_twitter,
+    settings?.social_facebook,
+  ].filter(Boolean);
+
+  const data: Record<string, unknown> = {
+    "@context": "https://schema.org",
+    "@type": "LocalBusiness",
+    "@id": `${siteConfig.url}/#organization`,
+    name: settings?.site_name ?? siteConfig.name,
+    description: settings?.footer_tagline ?? siteConfig.tagline,
+    url: siteConfig.url,
+    logo: `${siteConfig.url}/logo.png`,
+    image: `${siteConfig.url}/logo.png`,
+    telephone: phone,
+    email,
+    address: {
+      "@type": "PostalAddress",
+      streetAddress: address,
+      addressLocality: "İzmit",
+      addressRegion: "Kocaeli",
+      addressCountry: "TR",
+    },
+    areaServed: [
+      { "@type": "City", name: "Kocaeli" },
+      { "@type": "City", name: "İstanbul" },
+      { "@type": "Country", name: "Türkiye" },
+    ],
+    sameAs: socials,
+  };
+
+  if (settings?.google_rating && settings?.google_review_count) {
+    data.aggregateRating = {
+      "@type": "AggregateRating",
+      ratingValue: settings.google_rating,
+      reviewCount: settings.google_review_count,
+      bestRating: 5,
+      worstRating: 1,
+    };
+  }
+
+  return <JsonLd data={data} />;
+}
+
+export function ServiceLd({
+  service,
+  settings,
+}: {
+  service: ServiceRow;
+  settings?: SiteSettingsRow | null;
+}) {
+  return (
+    <JsonLd
+      data={{
+        "@context": "https://schema.org",
+        "@type": "Service",
+        serviceType: service.title,
+        name: service.title,
+        description: service.description,
+        provider: {
+          "@type": "LocalBusiness",
+          name: settings?.site_name ?? siteConfig.name,
+          url: siteConfig.url,
+        },
+        areaServed: { "@type": "Country", name: "Türkiye" },
+        url: `${siteConfig.url}/hizmetler/${service.slug}`,
+      }}
+    />
+  );
+}
+
+export function FaqLd({ items }: { items: FaqItem[] }) {
+  if (items.length === 0) return null;
+  return (
+    <JsonLd
+      data={{
+        "@context": "https://schema.org",
+        "@type": "FAQPage",
+        mainEntity: items.map((it) => ({
+          "@type": "Question",
+          name: it.q,
+          acceptedAnswer: {
+            "@type": "Answer",
+            text: it.a,
+          },
+        })),
+      }}
+    />
+  );
+}
+
+export function BreadcrumbLd({
+  items,
+}: {
+  items: { name: string; url: string }[];
+}) {
+  return (
+    <JsonLd
+      data={{
+        "@context": "https://schema.org",
+        "@type": "BreadcrumbList",
+        itemListElement: items.map((it, i) => ({
+          "@type": "ListItem",
+          position: i + 1,
+          name: it.name,
+          item: it.url,
+        })),
+      }}
+    />
+  );
+}
+
+export function ArticleLd({ post }: { post: ProjectRow }) {
+  return (
+    <JsonLd
+      data={{
+        "@context": "https://schema.org",
+        "@type": "Article",
+        headline: post.title,
+        description: post.description,
+        image: post.image_url,
+        author: {
+          "@type": "Organization",
+          name: siteConfig.name,
+          url: siteConfig.url,
+        },
+      }}
+    />
+  );
+}

components/logo-cloud.tsx

@@ -0,0 +1,37 @@
+import Image from "next/image";
+
+export function LogoCloud({
+  logos,
+  title = "Birlikte çalıştığımız markalar",
+}: {
+  logos: string[];
+  title?: string;
+}) {
+  if (logos.length === 0) return null;
+
+  return (
+    <section className="border-b border-[var(--border)] bg-[var(--navy-50)]/30 py-12">
+      <div className="mx-auto max-w-7xl px-6">
+        <p className="text-center text-xs font-semibold uppercase tracking-[0.18em] text-[var(--muted)]">
+          {title}
+        </p>
+        <div className="mt-8 flex flex-wrap items-center justify-center gap-x-12 gap-y-6">
+          {logos.map((src, i) => (
+            <div
+              key={src + i}
+              className="relative h-10 w-32 opacity-60 grayscale transition hover:opacity-100 hover:grayscale-0 sm:h-12 sm:w-40"
+            >
+              <Image
+                src={src}
+                alt={`Müşteri logosu ${i + 1}`}
+                fill
+                sizes="160px"
+                className="object-contain"
+              />
+            </div>
+          ))}
+        </div>
+      </div>
+    </section>
+  );
+}

components/mobile-cta-bar.tsx

@@ -0,0 +1,45 @@
+import Link from "next/link";
+import { Phone, MessageCircle, FileText } from "lucide-react";
+
+export function MobileCtaBar({
+  phoneRaw,
+  whatsappRaw,
+  whatsappMessage,
+}: {
+  phoneRaw: string;
+  whatsappRaw: string;
+  whatsappMessage?: string | null;
+}) {
+  const wa = whatsappRaw.replace(/[^\d]/g, "");
+  const waHref = `https://wa.me/${wa}${
+    whatsappMessage ? `?text=${encodeURIComponent(whatsappMessage)}` : ""
+  }`;
+
+  return (
+    <div className="fixed inset-x-0 bottom-0 z-30 grid grid-cols-3 border-t border-[var(--border)] bg-white shadow-[0_-4px_20px_rgba(15,44,92,0.1)] sm:hidden">
+      <a
+        href={`tel:${phoneRaw}`}
+        className="flex flex-col items-center gap-1 px-2 py-3 text-[11px] font-medium text-[var(--navy)] hover:bg-[var(--navy-50)]"
+      >
+        <Phone className="size-5" />
+        Ara
+      </a>
+      <a
+        href={waHref}
+        target="_blank"
+        rel="noopener noreferrer"
+        className="flex flex-col items-center gap-1 border-x border-[var(--border)] bg-[#25D366] px-2 py-3 text-[11px] font-medium text-white"
+      >
+        <MessageCircle className="size-5" />
+        WhatsApp
+      </a>
+      <Link
+        href="/iletisim"
+        className="flex flex-col items-center gap-1 px-2 py-3 text-[11px] font-medium text-[var(--navy)] hover:bg-[var(--navy-50)]"
+      >
+        <FileText className="size-5" />
+        Teklif Al
+      </Link>
+    </div>
+  );
+}

components/process-steps.tsx

@@ -0,0 +1,82 @@
+import { SectionTitle } from "@/components/section-title";
+import type { ProcessStep, SiteSettingsRow } from "@/lib/types";
+
+const DEFAULT: ProcessStep[] = [
+  {
+    title: "Ücretsiz keşif görüşmesi",
+    description:
+      "İhtiyacınızı dinliyoruz, hedeflerinizi anlıyoruz. 30 dakika.",
+  },
+  {
+    title: "Teklif ve plan",
+    description:
+      "Kapsam, takvim ve bütçeyi netleştirip yazılı teklif sunuyoruz.",
+  },
+  {
+    title: "Tasarım + geliştirme",
+    description:
+      "Sprint bazlı çalışıyoruz, her hafta demo. Geri bildirim alıp ilerliyoruz.",
+  },
+  {
+    title: "Yayın + destek",
+    description:
+      "Lansman + 1 yıl ücretsiz bakım. Performans takibi ve büyütme önerileri.",
+  },
+];
+
+function parse(items?: string[] | null): ProcessStep[] {
+  if (!items || items.length === 0) return DEFAULT;
+  const out: ProcessStep[] = [];
+  for (const raw of items) {
+    try {
+      const obj = JSON.parse(raw) as Partial<ProcessStep>;
+      if (obj.title && obj.description)
+        out.push({ title: obj.title, description: obj.description });
+    } catch {
+      /* ignore */
+    }
+  }
+  return out.length > 0 ? out : DEFAULT;
+}
+
+export function ProcessSteps({
+  settings,
+}: {
+  settings?: SiteSettingsRow | null;
+}) {
+  const steps = parse(settings?.process_steps);
+
+  return (
+    <section className="border-y border-[var(--border)] bg-[var(--navy-50)]/40 py-20">
+      <div className="mx-auto max-w-7xl px-6">
+        <SectionTitle
+          eyebrow="Nasıl çalışıyoruz?"
+          title="Net süreç, sürprizsiz proje"
+          description="İlk görüşmeden lansmana kadar her adım önceden tanımlı."
+        />
+
+        <div className="relative mt-14">
+          <div
+            className="absolute left-6 top-6 hidden h-[calc(100%-3rem)] w-px bg-gradient-to-b from-[var(--sky)] to-[var(--navy)] md:left-1/2 md:top-0 md:h-px md:w-[calc(100%-3rem)] md:bg-gradient-to-r md:translate-x-[-50%] md:top-7"
+            aria-hidden
+          />
+          <div className="grid gap-8 md:grid-cols-4">
+            {steps.map((s, i) => (
+              <div key={i} className="relative">
+                <div className="relative z-10 flex size-12 items-center justify-center rounded-full border-4 border-[var(--navy-50)]/40 bg-[var(--navy)] text-base font-bold text-white shadow-lg shadow-[var(--navy)]/20">
+                  {i + 1}
+                </div>
+                <h3 className="mt-5 text-base font-semibold text-[var(--navy)]">
+                  {s.title}
+                </h3>
+                <p className="mt-2 text-sm leading-relaxed text-[var(--muted)]">
+                  {s.description}
+                </p>
+              </div>
+            ))}
+          </div>
+        </div>
+      </div>
+    </section>
+  );
+}

components/quick-lead-form.tsx

@@ -0,0 +1,84 @@
+"use client";
+
+import { useActionState } from "react";
+import { submitContact, type ContactFormState } from "@/app/actions";
+import { ArrowRight, CheckCircle2, AlertCircle, Phone } from "lucide-react";
+
+const initial: ContactFormState = { ok: false, message: "" };
+
+export function QuickLeadForm({
+  title,
+  description,
+  buttonLabel = "Beni arayın",
+}: {
+  title: string;
+  description?: string;
+  buttonLabel?: string;
+}) {
+  const [state, action, pending] = useActionState(submitContact, initial);
+
+  return (
+    <div className="rounded-2xl border border-[var(--border)] bg-white p-6 shadow-sm sm:p-8">
+      <div className="flex items-start gap-3">
+        <div className="flex size-11 shrink-0 items-center justify-center rounded-xl bg-[var(--sky-50)] text-[var(--sky-600)]">
+          <Phone className="size-5" />
+        </div>
+        <div>
+          <h3 className="text-lg font-semibold text-[var(--navy)]">{title}</h3>
+          {description && (
+            <p className="mt-1 text-sm text-[var(--muted)]">{description}</p>
+          )}
+        </div>
+      </div>
+
+      <form action={action} className="mt-5 space-y-3">
+        <input type="hidden" name="source" value="quick-homepage" />
+        <div className="grid gap-3 sm:grid-cols-2">
+          <input
+            name="name"
+            type="text"
+            required
+            placeholder="Adınız Soyadınız"
+            className="w-full rounded-xl border border-[var(--border)] bg-white px-4 py-3 text-sm outline-none transition placeholder:text-[var(--muted)]/60 focus:border-[var(--sky)] focus:ring-2 focus:ring-[var(--sky)]/20"
+          />
+          <input
+            name="phone"
+            type="tel"
+            required
+            inputMode="tel"
+            placeholder="+90 5xx xxx xx xx"
+            className="w-full rounded-xl border border-[var(--border)] bg-white px-4 py-3 text-sm outline-none transition placeholder:text-[var(--muted)]/60 focus:border-[var(--sky)] focus:ring-2 focus:ring-[var(--sky)]/20"
+          />
+        </div>
+        <button
+          type="submit"
+          disabled={pending}
+          className="inline-flex w-full items-center justify-center gap-2 rounded-xl bg-[var(--navy)] px-5 py-3 text-sm font-semibold text-white transition hover:bg-[var(--navy-700)] disabled:opacity-60"
+        >
+          {pending ? "Gönderiliyor…" : buttonLabel}
+          <ArrowRight className="size-4" />
+        </button>
+        <p className="text-center text-[11px] text-[var(--muted)]">
+          Bilgileriniz gizli tutulur. Spam göndermiyoruz.
+        </p>
+
+        {state.message && (
+          <div
+            className={`flex items-start gap-2 rounded-xl border p-3 text-xs ${
+              state.ok
+                ? "border-green-200 bg-green-50 text-green-800"
+                : "border-red-200 bg-red-50 text-red-800"
+            }`}
+          >
+            {state.ok ? (
+              <CheckCircle2 className="mt-0.5 size-4 shrink-0" />
+            ) : (
+              <AlertCircle className="mt-0.5 size-4 shrink-0" />
+            )}
+            <span>{state.message}</span>
+          </div>
+        )}
+      </form>
+    </div>
+  );
+}

components/trust-band.tsx

@@ -0,0 +1,81 @@
+import { Star } from "lucide-react";
+import { Icon } from "@/components/icon";
+import type { SiteSettingsRow, TrustItem } from "@/lib/types";
+
+const DEFAULT: TrustItem[] = [
+  { icon: "Star", value: "4.9", label: "Google yıldızı" },
+  { icon: "Briefcase", value: "50+", label: "Tamamlanan proje" },
+  { icon: "Clock", value: "24 saat", label: "İçinde dönüş" },
+  { icon: "Shield", value: "100%", label: "Memnuniyet garantisi" },
+];
+
+function parse(items?: string[] | null): TrustItem[] {
+  if (!items || items.length === 0) return DEFAULT;
+  const out: TrustItem[] = [];
+  for (const raw of items) {
+    try {
+      const obj = JSON.parse(raw) as Partial<TrustItem>;
+      if (obj.value && obj.label)
+        out.push({
+          icon: obj.icon ?? "Sparkles",
+          value: obj.value,
+          label: obj.label,
+        });
+    } catch {
+      /* ignore */
+    }
+  }
+  return out.length > 0 ? out : DEFAULT;
+}
+
+export function TrustBand({ settings }: { settings?: SiteSettingsRow | null }) {
+  const items = parse(settings?.trust_items);
+  const rating = settings?.google_rating;
+  const reviewCount = settings?.google_review_count;
+  const reviewUrl = settings?.google_review_url;
+
+  return (
+    <section className="border-y border-[var(--border)] bg-white">
+      <div className="mx-auto grid max-w-7xl grid-cols-2 gap-6 px-6 py-8 md:grid-cols-4">
+        {items.map((it, i) => (
+          <div key={i} className="flex items-center gap-3">
+            <div className="flex size-11 shrink-0 items-center justify-center rounded-xl bg-[var(--sky-50)] text-[var(--sky-600)]">
+              <Icon name={it.icon} className="size-5" />
+            </div>
+            <div>
+              <p className="text-lg font-bold leading-tight text-[var(--navy)]">
+                {it.value}
+              </p>
+              <p className="text-xs text-[var(--muted)]">{it.label}</p>
+            </div>
+          </div>
+        ))}
+      </div>
+
+      {rating && reviewCount && (
+        <div className="border-t border-[var(--border)]">
+          <a
+            href={reviewUrl ?? "#"}
+            target={reviewUrl ? "_blank" : undefined}
+            rel="noopener noreferrer"
+            className="mx-auto flex max-w-7xl items-center justify-center gap-2 px-6 py-3 text-xs text-[var(--muted)] hover:text-[var(--navy)]"
+          >
+            <span className="flex items-center gap-0.5 text-amber-500">
+              {Array.from({ length: 5 }).map((_, i) => (
+                <Star
+                  key={i}
+                  className={`size-3.5 ${
+                    i < Math.round(rating) ? "fill-current" : ""
+                  }`}
+                />
+              ))}
+            </span>
+            <span className="font-medium">{rating.toFixed(1)}</span>
+            <span>•</span>
+            <span>{reviewCount} Google yorumu</span>
+          </a>
+        </div>
+      )}
+    </section>
+  );
+}

components/whatsapp-float.tsx

@@ -0,0 +1,28 @@
+import Link from "next/link";
+import { MessageCircle } from "lucide-react";
+
+export function WhatsAppFloat({
+  phoneRaw,
+  message,
+}: {
+  phoneRaw: string;
+  message?: string | null;
+}) {
+  const cleaned = phoneRaw.replace(/[^\d]/g, "");
+  const href = `https://wa.me/${cleaned}${
+    message ? `?text=${encodeURIComponent(message)}` : ""
+  }`;
+
+  return (
+    <Link
+      href={href}
+      target="_blank"
+      rel="noopener noreferrer"
+      aria-label="WhatsApp ile yazın"
+      className="fixed bottom-20 right-5 z-40 flex size-14 items-center justify-center rounded-full bg-[#25D366] text-white shadow-lg shadow-[#25D366]/30 transition hover:scale-105 hover:shadow-xl sm:bottom-6"
+    >
+      <MessageCircle className="size-7" />
+      <span className="absolute inset-0 -z-10 animate-ping rounded-full bg-[#25D366]/40" />
+    </Link>
+  );
+}

components/why-us.tsx

@@ -0,0 +1,83 @@
+import { Icon } from "@/components/icon";
+import { SectionTitle } from "@/components/section-title";
+import type { SiteSettingsRow, WhyUsItem } from "@/lib/types";
+
+const DEFAULT: WhyUsItem[] = [
+  {
+    icon: "Zap",
+    title: "Hızlı teslim",
+    description:
+      "Standart kurumsal site 2-3 hafta içinde teslim. Sprint bazlı şeffaf takvim.",
+  },
+  {
+    icon: "Award",
+    title: "Kocaeli'de yerel destek",
+    description:
+      "İzmit ofisimizde yüz yüze görüşme imkanı. Yerel ekip, hızlı yanıt.",
+  },
+  {
+    icon: "Code2",
+    title: "Modern teknoloji",
+    description:
+      "Next.js, React, Appwrite gibi güncel stack. SEO, performans ve güvenlik standartlarında.",
+  },
+  {
+    icon: "Headphones",
+    title: "Satış sonrası destek",
+    description:
+      "Yayın sonrası 1 yıl ücretsiz teknik destek. WhatsApp üzerinden hızlı iletişim.",
+  },
+];
+
+function parse(items?: string[] | null): WhyUsItem[] {
+  if (!items || items.length === 0) return DEFAULT;
+  const out: WhyUsItem[] = [];
+  for (const raw of items) {
+    try {
+      const obj = JSON.parse(raw) as Partial<WhyUsItem>;
+      if (obj.title && obj.description)
+        out.push({
+          icon: obj.icon ?? "Sparkles",
+          title: obj.title,
+          description: obj.description,
+        });
+    } catch {
+      /* ignore */
+    }
+  }
+  return out.length > 0 ? out : DEFAULT;
+}
+
+export function WhyUs({ settings }: { settings?: SiteSettingsRow | null }) {
+  const items = parse(settings?.why_us);
+
+  return (
+    <section className="py-20">
+      <div className="mx-auto max-w-7xl px-6">
+        <SectionTitle
+          eyebrow="Neden Kovak Yazılım?"
+          title="Reklam bütçenizin karşılığını alın"
+          description="Hızlı, şeffaf ve uzun vadeli bir ortaklık — fark yaratan detaylar."
+        />
+        <div className="mt-12 grid gap-6 sm:grid-cols-2 lg:grid-cols-4">
+          {items.map((it, i) => (
+            <article
+              key={i}
+              className="rounded-2xl border border-[var(--border)] bg-white p-6 transition hover:border-[var(--sky)]/40 hover:shadow-md"
+            >
+              <div className="flex size-12 items-center justify-center rounded-xl bg-gradient-to-br from-[var(--sky-50)] to-[var(--navy-50)] text-[var(--navy)]">
+                <Icon name={it.icon} className="size-6" />
+              </div>
+              <h3 className="mt-5 text-base font-semibold text-[var(--navy)]">
+                {it.title}
+              </h3>
+              <p className="mt-2 text-sm leading-relaxed text-[var(--muted)]">
+                {it.description}
+              </p>
+            </article>
+          ))}
+        </div>
+      </div>
+    </section>
+  );
+}

lib/admin-actions.ts

@@ -297,6 +297,57 @@ export async function saveSiteSettings(formData: FormData) {
     })
     .filter((x): x is string => x !== null);
 
+  // Trust items: "icon|value|label" satırlar
+  const trustRaw = String(formData.get("trust_items") ?? "");
+  const trust = trustRaw
+    .split("\n")
+    .map((line) => {
+      const [icon, value, label] = line.split("|").map((s) => s.trim());
+      if (!value || !label) return null;
+      return JSON.stringify({ icon: icon || "Sparkles", value, label });
+    })
+    .filter((x): x is string => x !== null);
+
+  // Why us / Process: blok '---' ile ayrılır; her blok için:
+  // why_us: ilk satır = icon|title, kalanı description
+  // process: ilk satır = title, kalanı description
+  function parseBlocks(raw: string, withIcon: boolean): string[] {
+    return raw
+      .split("\n---\n")
+      .map((block) => {
+        const lines = block.trim().split("\n");
+        if (lines.length < 2) return null;
+        if (withIcon) {
+          const [icon, title] = lines[0].split("|").map((s) => s.trim());
+          const description = lines.slice(1).join("\n").trim();
+          if (!title || !description) return null;
+          return JSON.stringify({
+            icon: icon || "Sparkles",
+            title,
+            description,
+          });
+        }
+        const title = lines[0].trim();
+        const description = lines.slice(1).join("\n").trim();
+        if (!title || !description) return null;
+        return JSON.stringify({ title, description });
+      })
+      .filter((x): x is string => x !== null);
+  }
+
+  const whyUs = parseBlocks(String(formData.get("why_us") ?? ""), true);
+  const processSteps = parseBlocks(
+    String(formData.get("process_steps") ?? ""),
+    false,
+  );
+
+  // Client logos: her satıra bir URL
+  const logosRaw = String(formData.get("client_logos") ?? "");
+  const logos = logosRaw
+    .split("\n")
+    .map((s) => s.trim())
+    .filter(Boolean);
+
   const data = {
     hero_badge: str(formData.get("hero_badge")),
     hero_title: str(formData.get("hero_title")),
@@ -337,6 +388,17 @@ export async function saveSiteSettings(formData: FormData) {
     social_facebook: str(formData.get("social_facebook")),
 
     footer_tagline: str(formData.get("footer_tagline")),
+
+    whatsapp_message: str(formData.get("whatsapp_message")),
+    client_logos: logos.length > 0 ? logos : null,
+    trust_items: trust.length > 0 ? trust : null,
+    why_us: whyUs.length > 0 ? whyUs : null,
+    process_steps: processSteps.length > 0 ? processSteps : null,
+    lead_form_title: str(formData.get("lead_form_title")),
+    lead_form_description: str(formData.get("lead_form_description")),
+    google_review_url: str(formData.get("google_review_url")),
+    google_rating: num(formData.get("google_rating")),
+    google_review_count: num(formData.get("google_review_count")),
   };
 
   try {

lib/appwrite-rest.ts

@@ -67,12 +67,21 @@ async function awRaw(path: string, opts: FetchOpts = {}): Promise<Response> {
     body = JSON.stringify(opts.body);
   }
 
-  const res = await fetch(url, {
+  // GET requests are cached (ISR-style) with 60s revalidate so public pages
-    method: opts.method ?? "GET",
+  // stay fast for ad traffic; mutations and session calls bypass cache.
+  const method = opts.method ?? "GET";
+  const isAuthenticated = !!opts.session;
+  const fetchInit: RequestInit & { next?: { revalidate?: number; tags?: string[] } } = {
+    method,
     headers,
     body,
-    cache: "no-store",
+  };
-  });
+  if (method === "GET" && !isAuthenticated) {
+    fetchInit.next = { revalidate: 60 };
+  } else {
+    fetchInit.cache = "no-store";
+  }
+  const res = await fetch(url, fetchInit);
 
   if (!res.ok) {
     let data: { message?: string; type?: string } = {};

lib/types.ts

@@ -131,6 +131,34 @@ export interface SiteSettingsRow extends AwRow {
   social_facebook?: string | null;
 
   footer_tagline?: string | null;
+
+  whatsapp_message?: string | null;
+  client_logos?: string[] | null;
+  trust_items?: string[] | null; // JSON {"icon":"Star","value":"4.9","label":"..."}
+  why_us?: string[] | null; // JSON {"icon":"Zap","title":"...","description":"..."}
+  process_steps?: string[] | null; // JSON {"title":"...","description":"..."}
+  lead_form_title?: string | null;
+  lead_form_description?: string | null;
+  google_review_url?: string | null;
+  google_rating?: number | null;
+  google_review_count?: number | null;
+}
+
+export interface TrustItem {
+  icon: string;
+  value: string;
+  label: string;
+}
+
+export interface WhyUsItem {
+  icon: string;
+  title: string;
+  description: string;
+}
+
+export interface ProcessStep {
+  title: string;
+  description: string;
 }
 
 export interface ContactMessageRow extends AwRow {